About Us

Our Story

Founded in 2010 in Kingston, Jamaica, Sta-sh Beauty Ltd., originally known as Sta-sh Couture, began as a fashion and beauty brand focusing on clothing and makeup. The name Sta-sh, representing “Shoes, Things, Accessories by Simone Howard,” perfectly captures the essence of its founder. Over the years, the brand has evolved, transitioning from a mobile beauty and fashion service to hosting pop-up events, expanding into cosmetic manufacturing, and now proudly offering a Beauty Boutique, Salon, and Spa in Kingston, Jamaica, and Plantation, Florida. In 2021, Sta-sh Beauty LLC was established as an extension of Sta-sh Beauty Ltd., further expanding our offerings, including launching its trademarked product line, “The SIM Collection.”


Meet Our Team

Simone H.

Manager & Medical Aesthetician

📍Jamaica & United States

Manuela Z.

Full Specialist & Eelectrologist

📍United States

Valencia C.

Full Specialist & Makeup Artist

📍United States

Abigale P.

Beauty Therapist

📍Jamaica

Natesha A.

Cosmetologist & Smoothie Barista

📍Jamaica

Sherene H.

Cosmetologist & Smoothie Barista

📍Jamaica

Tamara D.

Cosmetologist & Nail Technician

📍Florida

Akira P.

Beauty Therapist

📍Jamaica